Saves You Money: You might think that designing your own marketing and advertising pieces will save you money, but you might be really spending more than you would if you paid a designer to do it for you.
When trying to determine if designing something for yourself is cheaper, you need to take into account the amount of time it's going to take you to actually design the piece. Then double that time, because what you think will only take you a half hour will end up taking at least an hour when you add all the time you take to research, look for and purchase stock images, and then manipulate it in a frustrating software program such as Word. When you're finished your design and you take it to the printer you can add another hour to your time. The printer is going to ask you all kinds of questions regarding the setup, CMYK or RGB, pantone colours (and might even mention vectors) and you're going to look at them like they have no head because you have no idea what they are talking about. Then when your proof is printed chances are something will be wrong and you have to go back to your office and fix it in the file and send it back to the printer again. And while you are researching, designing, and dealing with the printer you could have been promoting your business or making a sale to a client. So how much did you really save?
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